PLP Badges
Badges on collection and search pages are controlled by the tags you set on the product in Shopify. Add the tag, and the badge appears.
Each product card has room for two badges: one on the image, one under the product details.
Badge on the image
Sits in the top-left corner of the product photo. A product shows only one — the highest-ranked it qualifies for:
| Rank | Tag to add in Shopify | Badge |
|---|---|---|
| 1 | ss-temp-ships-now-all-sizes-plp-badge | Ships Now In All Sizes |
| 2 | Best Seller | Best Seller |
| 3 | Personalizable | Personalize |
| 4 | badge:free swatch bundle | First Swatch Bundle is FREE |
| 5 | New Arrival | New |
So a product tagged both Best Seller and New Arrival shows only Best Seller. If a tag you
added is not showing, check whether the product also carries a higher-ranked one.
Badge under the product details
Also limited to one:
| Rank | Tag to add in Shopify | Badge |
|---|---|---|
| 1 | BMSMGR | 10% off 4+ with SUITELOOKS |
| 2 | badge:BUNDLEUP | First Bundle Free with Code BUNDLEUP |
A sold-out product overrides both — see below.
Sold-out products
If a product is sold out, this slot is used automatically and shows "Coming Soon - Join The Waitlist" instead of any promo badge. The price is hidden.
To stop that — for a product that is gone for good rather than coming back — add the tag
No Waitlist. The product then shows no waitlist message and keeps its price visible.
Getting the tag right
Spelling and capitalization must match exactly. best seller will not work; it has to be
Best Seller. Copy the tags from the tables above rather than typing them.
The one exception is No Waitlist, where capitalization does not matter.
Badges do not appear instantly. Tag changes are picked up the next time the product catalog is indexed, so allow for that when timing a promotion. If a badge has not shown up after a catalog refresh, the tag is usually misspelled.
What you can change yourself
| Change | Who |
|---|---|
| Which products show a badge | You — add or remove the tag in Shopify |
| The wording of a badge | Engineering |
| The color of a badge | Engineering |
| Which badge wins when a product qualifies for two | Engineering |
| Adding a brand-new badge | Engineering |
Only the first row is a tag change. The rest need a code release, so raise a ticket with a few days' notice ahead of a launch.